Festive season is a time of the year when people not only get together on Xmas night, but also and foremost spend a lot of money. Consumerism sadly started to substitute the time shared with relatives and it became an overriding goal instead. Societies blindly follow mass culture without taking a moment to reflect on its effects.
It’s beginning to look a lot like exposes human behaviour in relation to the festive season and its kitsch that is being popularised by mass media. The project emerged in order to encourage the audience to reflect on consumerism, their own approach to Xmas and values each of us follow.